In this video you’re going to discover how to get high engagement on your Facebook fan page.
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There are four types of content that will get high engagement on your Facebook fan page. The first and the most important is actually memes.
Facebook is a highly visual platform, so images will get the most attention and the most engagement. What we’ve found is posting memes that really speak to the target audience on your fan page will get by far and above the most engagement. You’ll have the highest Likes, the most comments and you’ll get a ton of shares.
What you’ll also get from posting memes is insights into what really sparks interest in your market. That will actually help you to design a strategy for monetizing your fan page.
One of the things that people are doing right now is selling t-shirts off of their fan page. By posting the memes they are able to just take the text on a meme and turn that into a t-shirt that sells very well.
The second type of content that you will want to post onto your fan page to get high engagement is useful articles or blog posts that you find around the web.
The nice thing about this is it is just a content curation strategy. There’s so many people out there writing articles and blog posts that you don’t need to write all that content yourself. You can just simply go out and scour the internet for items that your target audience would find useful and post the link on your fan page.
The way to get the most engagement though is to actually have a little bit of a write-up of your own on the status post. Share your thoughts or say something controversial about the article. Then what we also do is put a call to action in with that text where we drive people out to a page on our website as well. That way you can leverage the work that that article writer or blog post writer has done and you can add your own little twist to it.
The third strategy is one that’s very unique and I don’t see a whole lot of people doing it yet. Once you have a fan page with high engagement, your fans will start to make content posts on your page and they will start to post images on your page. If you re-post these items with a little comment and thanking that person, those posts get super high engagement.
The fourth thing you can do is use the Facebook insights, which is basically just analytics that Facebook gives you on your fan page to really dig deep into what posts are getting the most engagement and when in the day they are getting engagement.
You will find that certain times of the day more people are actually connecting with the posts that you are making. That will allow you to put your content out there during the times of the day when it will get the most engagement instead of just guessing and missing the mark.
If you follow those four things, you’ll be able to get really high engagement on your Facebook fan page.
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