Facebook Tracking Pixel: Big Mistake to Avoid

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In this video you’re going to discover one big mistake that you need to avoid with using the Facebook tracking pixels.

When I take over an account or I look at a potential account that I’m going to be working with, the biggest mistake that I see is that people are only using one conversion pixel with their ads.

Most people are building their ads in the ads manager, and that will only allow you to put one tracking pixel on an ad, so people are usually only measuring the main conversion point which they consider to be the opt-in if they’re driving people to a lead capture page.

Now what you need to do is actually set up multiple conversion points and have a separate the tracking pixel for each of those conversion points so you can measure your opt-in and you can measure all of your sales.

If you’ve got an up-sale chain and a down sale chain, you need to have a separate tracking pixel for each one of those conversion points.

If you go into the power editor, you can actually set up your ad and have it track all of those different conversion points for you so that way when you are looking at your reporting in Facebook, you’ll be able to see how each ad is performing through every conversion point. That will allow you to make a lot smarter decisions with which campaigns you are going to scale and which campaigns you are going to terminate.

If you follow those strategies that will really help you to improve the results that you are getting with your Facebook ads.

One thing you need to understand is that online advertising is becoming increasingly difficult to pull off successfully using the traditional methods, because people are simply becoming blind to them. The most effective way to combat this is using native advertisements, which is just a fancy term for ads that look similar to the content around them.

It sounds counter-intuitive, but the best way to get noticed is to actually blend in. Think of soap operas and infomercials. They are the original native ads and have been running successfully for decades, selling billions of dollars of products.

Now if you want to start leveraging native ads, there’s two choices you can make.

You can go out and spend all the time and money trying to figure them out on your own, or you can just click this link: http://nativeadvertisingsecrets.com/ that will take you to a page where you can get free, instant access to a special video I put together just for you called 17 Advanced Native Advertising Secret Insiders Use to Get 248% ROI Right Now.

These are all techniques that have been proven to work through multiple tests across the 22 accounts I manage for clients and myself. You can use them to drive sales of products or to generate leads for selling high ticket products and services over the phone. It will literally save you massive amounts of time and money, so go ahead and click this link: http://nativeadvertisingsecrets.com/  right now to get this video while it’s fresh on your mind.


About the author

Jason Hornung

Jason is the President & Creative Director of JH Media, a full service digital advertising agency specializing in Facebook ads. He is sought out by millionaires to run highly profitable Facebook ad campaigns. If you'd like to find out what your #1 Facebook ads profitability barrier is, click here: http://2xyoursales.com/barriers

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