Conversion Optimization – 1 Pitfall to Avoid

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In this video you’re going to discover one pitfall to avoid with conversion rate optimization.

Before I get into that, if you’re interested in learning advanced strategies that insiders are using to get 248% ROI with their ads, I’ve got a special video for you, just click this link:

First let me explain what conversion rate optimization is. It’s a process of making changes to your website and your marketing funnel in order to improve your results.

The failure that I see a lot of people making is not measuring the effect of the change on your revenue. Many people believe that by simply increasing the conversion rate by default you are actually increasing the amount of revenue that you generate and that’s actually not the case.

We’ve run several tests where we’ve been able to increase the conversion rate by 20% or more on a marketing funnel, and those increases actually resulted in a 40% decrease in revenue because we were measuring the effect on revenue.

Now, if that sounds weird to you, here’s how it happened. This client has multiple product price points, so on the pages in the funnel that we had optimized to get a higher conversion, more people were buying the lower product price point, so the effect of increase on conversion was negative on revenue.

If you are doing conversion rate optimization and you’re not measuring the effect on revenue, you’re making a big mistake.

The way that we measure all this is through a tool called Visual Website Optimizer. It allows you to not only measure the conversion rates but you can put special tracking code on your Thank You Page that will return back into Visual Website Optimizer the revenue that was generated from the sale.

You can use some dynamic coding if you’ve got multiple price points to trigger different price points so that you can see the actual total dollar amount. That way you can go in and look at the reports and see how the change that you’ve made to the website not only affected conversion but also affected your bottom line.If you do that, you’ll be able to smartly grow your marketing funnel and make a lot more money.

One thing you need to understand is that online advertising is becoming increasingly difficult to pull off successfully using the traditional methods, because people are simply becoming blind to them. The most effective way to combat this is using native advertisements, which is just a fancy term for ads that look similar to the content around them.

It sounds counter-intuitive, but the best way to get noticed is to actually blend in. Think of soap operas and infomercials. They are the original native ads and have been running successfully for decades, selling billions of dollars of products.

Now if you want to start leveraging native ads, there’s two choices you can make.

You can go out and spend all the time and money trying to figure them out on your own, or you can just click this link: that will take you to a page where you can get free, instant access to a special video I put together just for you called 17 Advanced Native Advertising Secret Insiders Use to Get 248% ROI Right Now.

These are all techniques that have been proven to work through multiple tests across the 22 accounts I manage for clients and myself. You can use them to drive sales of products or to generate leads for selling high ticket products and services over the phone. It will literally save you massive amounts of time and money, so go ahead and click this link:  right now to get this video while it’s fresh on your mind.


About the author

Jason Hornung

Jason is the President & Creative Director of JH Media, a full service digital advertising agency specializing in Facebook ads. He is sought out by millionaires to run highly profitable Facebook ad campaigns. If you'd like to find out what your #1 Facebook ads profitability barrier is, click here:

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